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In this video, Outbrain’s Chief Product Officer shares insights on how Outbrain is transforming performance marketing and pioneering new AI-driven advertising solutions. Learn about Outbrain’s journey, from inventing native advertising to integrating programmatic and AI innovations like generative and predictive AI, all aimed at enhancing user success.
Discover the capabilities behind AI-powered tools, such as automatic copy generation, image outcropping, adaptive audience targeting, and dynamic exploration—all designed to streamline workflows and optimize ad performance. Our expert dives into recent advancements in personalized landing pages through Outbrain’s DressCode, a no-code solution for A/B testing landing page content. You’ll also get a preview of Outbrain DSP, our demand-side platform, which leverages AI to efficiently explore new traffic sources and optimize ad placement.
With end-to-end, full-funnel optimization at its core, Outbrain is committed to evolving the ad tech landscape. Tune in to see how these innovations can help brands and marketers drive better results, maximize ROI, and stay ahead in the ever-evolving world of digital marketing.
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