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In this video, Chris Erthel dives deep into why TikTok is such a powerful platform for digital marketing, especially when targeting the older generation. He explains how TikTok’s algorithm works and why creating engaging, high-quality content is key to success. Chris shares his personal experiences with targeting users 35+ on TikTok, and how this audience—who has more disposable income—can lead to higher conversions.
Chris also discusses how TikTok’s data-driven approach helps brands optimize their ads and refine targeting. Learn how to leverage bold statements, test your campaigns with broad targeting, and help TikTok’s algorithm deliver the right audience for your brand.
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