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Most US brands think Europe is a legal, logistical, and financial nightmare.
Too many countries.
Too many languages.
Too much red tape.
According to Bostjan Belingar, that assumption is exactly why so many brands are leaving money on the table.
In this talk from Affiliate World Asia 2025, Bostjan breaks down why Europe is often simpler, cheaper, and less competitive than the US, and how brands can validate demand before committing to full localization.
You’ll hear why:
• What already works in the US often works in Europe with minimal changes
• Ad costs, fulfillment, and operations can be significantly lower
• You don’t need to launch everywhere at once to win
• Most brands wait far too long to expand — and pay the price for it
This isn’t a “translate everything and pray” strategy. It’s about testing smart, scaling what works, and expanding only when the data says so.
If Europe has been on your radar but always felt “too complicated,” this session might change how you see it.
Don’t miss out on actionable tips and tactics that can transform your marketing strategy. Join us at the next Affiliate World. Buy your tickets early to secure the best deals! 👉
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