Want higher conversion rates? Start where it matters most: the first touch.
According to Carl Weische, the biggest needle-movers aren’t buried in complex funnels—they’re in the first few seconds after someone clicks your ad.
Here’s how to optimize for max impact:
📌 Test different advertorial openers – celebrity, testimonial, POV, before & after, etc.
📌 Improve your sales page visuals – show the transformation, not just the product
📌 Stack the proof – social proof, breakdowns, ingredients, and real results
Every second counts. The first impression? It’s everything.
🔁 Save this post as your CRO checklist.
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