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In this video, Dayu Yang shares an in-depth case study on the rise of Pasnida, a Thai skincare brand that has grown from a local favorite to an international success story. Dayu partnered with Pasnida to bring her vision to life, developing and launching the brand from Thailand to markets worldwide. This story goes beyond typical influencer marketing; it’s a powerful example of how creator-led brands can build genuine impact and loyalty.
Dayu covers:
• The evolution of influencer monetization, highlighting how Pasnida transformed her influence into a full-funnel brand with global reach.
• Key strategies for developing a brand that drives repeated purchases and deep customer loyalty.
• Essential metrics like AOV, CPA, and CLTV, and why long-term value should be the ultimate goal for any brand.
• Building authentic connections with customers through high-quality products and a strong brand mission.
Whether building, scaling, or supporting a brand, these insights offer valuable lessons for achieving sustainable growth.
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