✉️ Get my free guide on how to start a business while working a day job:
Jean Paul DeJoria is the founder of Paul Mitchell Systems (hair care) and Patron (tequila).
In this video, I learn how he went from being homeless and living out of his car, to building two billion dollar global business empires in totally separate industries.
☮️❤️😃 All ad revenue from this video will be donated to Jean Paul’s Peace, Love, and Happiness Foundation:
Timestamps:
0:00 – Intro
0:42 – How Jean Paul became homeless
3:15 – Living off of $2.50/day
5:06 – Overcoming homelessness
6:34 – From $0 to $1M
7:44 – Partnering with Paul Mitchell
9:23 – How to sell products
14:24 – From $1M to $1B
15:52 – Start a business while working a day job
16:23 – Patron’s origin story
18:23 – No one wanted Patron at first
19:10 – Bruce Springsteen x Patron
22:35 – Selling Patron for billions
22:54 – The $50 million check
24:08 – The Clint Eastwood story
25:39 – Hairdressers helped Patron
26:19 – Hiring/growth philosophy
27:55 – What does rich mean?
28:46 – Jean Paul was a successful janitor
30:10 – Advice for people just starting out
31:15 – Is the American dream still alive?
33:55 – When he knew he ‘made it’
34:26 – How to get over regret
35:38 – #1 book recommendation
36:26 – Be a kind person
36:54 – What’s a great life?
37:08 – The richest man in the world was unhappy
🔔 Subscribe:
✉️ My Newsletter (I reply to emails):
📸 Connect on IG. I reply to DMs.
👉 Need help getting started with your own business? Sign up at
