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Today we are at the house Brian Smith, the founder of the global billion dollar brand UGG.
We learn more about how he turned a $500 investment into a $2B/year company, how he nearly lost it all, and what advice he has for those of you who want to start a billion dollar company.
📖 Check out Brian’s book “The Birth Of A Brand”:
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✉️ My Newsletter (I reply to emails):
📸 Connect on IG. I reply to DMs.
⏲️ Timestamps:
00:00 – Intro
01:14 – Get to know Brian Smith
01:50 – Why everyone loves UGGs
02:30 – How Brian got rich
03:02 – Brian’s first job
05:55 – Lowest moments
10:05 – UGG’s marketing strategy
13:46 – Losing the company
22:04 – Advice for starting your own business
23:10 – How to start a billion dollar business
27:14 – How much UGG sold for
32:20 – How Brian spent his millions
33:36 – Why Brian downsized his mansion
35:29 – How Brian feels about money now
37:17 – How Brian wants to be remembered
