Essential Elements for a 23X Boost in Welcome Email Conversions
Explore more revolutionary email marketing strategies at the next Affiliate World 👉
Jess Vassallo, CEO of Evocative Media, a Sydney-based ecommerce growth marketing agency, excels in cross-channel digital marketing. Since 2014, she and her team have driven over $250 million in revenue for DTC clients using strategies in email, SMS marketing, paid social, and search.
In this insightful video, Jess delves deep into the anatomy of a highly effective Welcome Email Series, crucial for skyrocketing conversion rates by up to 23 times. Jess emphasizes the importance of personalization, extending beyond just using first names, and highlights the necessity of advanced segmentation to distinctly address new and existing customers.
Discover innovative strategies like progressive customer profiling and the use of dynamic product feeds to create more engaging and shoppable email content. Jess also shares invaluable insights on series expansion, revealing how adding more emails to your sequence can significantly enhance revenue opportunities.
Learn how to effectively showcase your products and encourage conversions with tailored offers, plus get a sneak peek into testing strategies that help identify what resonates best with your audience. This video is a goldmine for anyone looking to revolutionize their email marketing approach for Direct-to-Consumer (DTC) brands.
🚀 Don’t miss out on actionable tips and tactics that can revolutionize your marketing game. Join us at the next Affiliate World. Buy your tickets early to secure the best deals! 👉
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