Unlocking the Secrets of Browse Abandonment for Ecommerce Success
Explore more revolutionary email marketing strategies at the next Affiliate World 👉
Jess Vassallo, CEO of Evocative Media, a Sydney-based ecommerce growth marketing agency, excels in cross-channel digital marketing. Since 2014, she and her team have driven over $250 million in revenue for DTC clients using strategies in email, SMS marketing, paid social, and search.
In this insightful session, Jess delves into the critical world of browse abandonment. She reveals why it’s one of the top three revenue drivers alongside Welcome and Abandoned Cart series, emphasizing its often-undervalued power in driving sales for DTC brands.
Jess provides a comprehensive breakdown of a high-performing browse abandonment series, stressing the importance of simplicity and relevance. Discover the effectiveness of showcasing products browsed by customers through dynamic product feeds and the impact of leveraging personalized content, including tailored reviews that enhance the FOMO effect.
Gain exclusive insights into advanced segmentation strategies, the art of creating urgency, and the tactical use of incentives without overwhelming your customers. Jess’s talk is a goldmine for anyone looking to refine their ecommerce strategies and turn browse abandonment into a powerful tool for conversion.
🚀 Don’t miss out on actionable tips and tactics that can revolutionize your marketing game. Join us at the next Affiliate World. Buy your tickets early to secure the best deals! 👉
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