Not sure what to post? Simon Shaw breaks it down into a simple content strategy you can actually follow 👇
The 3 Bucket System:
1️⃣ Top of Funnel = Entertain & get attention
2️⃣ Middle of Funnel = Educate & build trust
3️⃣ Bottom of Funnel = Convert & sell
Most people jump straight to selling without earning it. Build awareness → nurture → then convert.
Save this and come back anytime you’re stuck on content ✨
